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Hamamatsu cabs cozy up to Strawberry Marshmallow

http://blog-imgs-26-origin.fc2.com/n/e/p/nepsis/moetaxi-pjt.jpg
(A driver wipes the window of a taxi, on which characters of popular manga "Ichigo Mashimaro" are printed, in Hamamatsu, Shizuoka Prefecture, in March.)

HAMAMATSU, Shizuoka Prefecture--Manga fans in Hamamatsu can now "take a ride" with Strawberry Marshmallow.
A handful of taxi companies in the city are running cabs with characters from the popular manga "Ichigo Mashimaro (Strawberry Marshmallow)" painted on all over them.
Star Taxi Group started the "Moe-Taku" project last month, hoping to draw more customers who are fans of "Ichigo Mashimaro," which is set in a fictional version of Hamamatsu. (Moe means enthusiastic and taku implies taxi).
The cabs also provide sightseeing opportunities where fans of "Ichigo Mashimaro" can visit actual places in Hamamatsu that are depicted in the manga.
http://blog-imgs-26-origin.fc2.com/n/e/p/nepsis/moetaxi.jpg

"Ichigo Mashimaro," written by a manga artist Barasui, has sold about 1.35 million copies. The characters were drawn on three of about 350 taxies operated by the group.
On the tours, the three taxies visit such places as Hamamatsu Castle Park and Sarunako Park. Customers can also receive cards on which illustrations by Barasui are drawn.
http://i409.photobucket.com/albums/pp172/Ryvius_Ongaku/IchigoMashimaroOVA2encoreOPSingle.jpg

The "Ichigo Mashimaro" taxies are popular among men in their 30s-40s, officials of the group said. Before the start of the project, drivers of the three taxies studied up by reading the manga and watching anime of the series.
The tours have three itineraries. The basic itinerary, which takes about three hours, is priced at 17,400 yen (about $218).
For more information, visit (http://www.star-taxi.com/)

By AS on Apr 28, 2011
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tag : Anime Manga News

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上記広告は1ヶ月以上更新のないブログに表示されています。新しい記事を書くことで広告を消せます。