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Hatsune Miku Partners with Toyota Corolla

http://okosama.org/ture/wp-content/uploads/2011/05/miku-640x250.jpg

A new advertising campaign for the 2011 Toyota Corolla Asian American market that introduces Hatsune Miku to her growing fan base in the U.S. has been announced. A unique musical artist known for her long, blue pigtails, dance moves and songs, Hatsune Miku is a 3-D holographic character that was developed to give a face to a singing synthesizer software developed by Crypton Future Media.
http://www.japanator.com/elephant/ul/19411-620x-ACGProject2.jpg

The ad campaign showcases the 2011 Corolla and introduces the virtual pop diva, a native of Japan to fans in America. During Anime Expo 2011, Toyota Corolla will sponsor Hatsune Miku’s first concert performance in the U.S., scheduled for July 2 at the Nokia Theatre in Los Angeles, California.
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“Toyota maintains a constant pulse on global trends and influences,” said Bob Zeinstra, National Manager, Advertising and Strategic Planning. “We are excited to have this partnership with Hatsune Miku because even if she is unfamiliar to some, the story of the character, her music and her dedicated fans are intriguing and in parallel with the storied history of Toyota Corolla. We are thrilled to help make her debut in the U.S.”
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With new front and rear exterior styling, the 2011 Corolla comes with the Toyota Care complimentary maintenance plan and standard Smart-Stop Technology. Toyota is the first and only full-line manufacturer to make the features of the Star Safety System standard on all vehicles. It’s no wonder Corolla was Hatsune Miku’s choice for her first vehicle in the U.S.








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